Two Ways to Answer “Are We Getting Our Money’s Worth Out of HubSpot?”
One of the top questions I get asked at FranDev Lab is something like “We’ve had HubSpot for 2 months/2 years/$20k per month. Are we getting our money’s worth?”
Franchise Development
How to Track and Report on Why You’re Losing Prospective Franchisees
Sooner or later you’re going to ask "Why are we losing Deals? What can we learn?"
3 Guidelines for AI Adoption in Franchise Development
Your franchise development team is using AI. The question isn't whether — it's whether anyone is running it well.
Bring Me Your Problems, Not Solutions
"Don't bring me problems. Bring me solutions." If you run a team, you've probably said it. If you're a franchise leader who came up through the ranks, you've definitely heard it. It's common management advice.
Call Catalyst AI
Rep Talk Time is the wrong KPI for franchise sales
The dominant sales-AI tools and notetakers like Gong, Chorus, Fireflies, Fathom are built on B2B SaaS deal data and have turned Rep Talk Time into a quality signal. Lower is better. Listen more, talk less.
Sales Rooms
What Should Go in Your FranDev Sales Room?
Your Sales Room is your Candidate’s first real experience with your Brand that demonstrates you have a proven system. If your diligence process is reactive, documents forwarded and buried in email, followups that take a day, or worst of all nothing between calls, you’re not demonstrating that your brand has a proven system.