--- title: HubSpot Strategy — HubSpot for FranDev | FranDev Lab description: FranDev Lab offers strategic HubSpot solutions tailored for franchisors, focusing on growth, automation, and integration to streamline operations and enhance franchise development. --- [Skip to content](https://frandevlab.co/hubspot-strategy-for-franchise-sales-and-development#main-content) [![FranDev Lab - HubSpot + AI for Franchises](https://frandevlab.co/hubfs/FranDev%20Lab%20Header%20Logo%20500-1.svg)](https://frandevlab.co/?hsLang=en-us) Open navigation Close navigation - Services for FranDev [HubSpot Strategy for FranDev Dedicated HubSpot expertise with FranDev experience to support your franchise's growth goals.](https://frandevlab.co/hubspot-strategy-for-franchise-sales-and-development) [Call Catalyst AI AI-powered sales intelligence built for franchise sales. Structured notes, call scores, compliance alerts, and automatic HubSpot updates after every call.](https://frandevlab.co/call-catalyst-ai-franchise-sales-call-intelligence?hsLang=en-us) [FranDev Sales Rooms On-Brand experiences that showcase your franchise opportunity and guide prospects through diligence.](https://frandevlab.co/hubspot-strategy-for-franchise-sales-and-development#asf) ### Links - [HubSpot for FranDev in 2026](https://frandevlab.co/articles/hubspot-for-franchisors-franchise-marketing-sales-guide?hsLang=en-us) #### The FranDev Lab Report The newsletter for Franchises using HubSpot to grow. [Subscribe](https://www.frandevlabreport.com/) - [Articles](https://frandevlab.co/articles/?hsLang=en-us) - Services for FranDev [HubSpot Strategy for FranDev Dedicated HubSpot expertise with FranDev experience to support your franchise's growth goals.](https://frandevlab.co/hubspot-strategy-for-franchise-sales-and-development) [Call Catalyst AI AI-powered sales intelligence built for franchise sales. Structured notes, call scores, compliance alerts, and automatic HubSpot updates after every call.](https://frandevlab.co/call-catalyst-ai-franchise-sales-call-intelligence?hsLang=en-us) [FranDev Sales Rooms On-Brand experiences that showcase your franchise opportunity and guide prospects through diligence.](https://frandevlab.co/hubspot-strategy-for-franchise-sales-and-development#asf) #### The FranDev Lab Report The newsletter for Franchises using HubSpot to grow. [Subscribe](https://www.frandevlabreport.com/) - [Articles](https://frandevlab.co/articles/?hsLang=en-us) Let's Talk ![HubSpot Strategy](https://frandevlab.co/hs-fs/hubfs/HubSpot%20Strategy.png?width=1000&height=1000&name=HubSpot%20Strategy.png) HubSpot Strategy # HubSpot, running the way franchisors need it for FranDev. Strategic guidance and implementation from a partner who knows both sides. Start with a Call Send a message Built for clients ## What can we do? ![Franchise Application](https://frandevlab.co/hs-fs/hubfs/Franchise%20Application.png?width=1000&height=1000&name=Franchise%20Application.png) ### Franchise Application A client wanted to add a Franchise Application to their diligence process. FranDev Lab built it with HubSpot Custom Objects and automations, and added AI to build out a scoring and review process. ![Fit Assessment](https://frandevlab.co/hs-fs/hubfs/Fit%20Assessment.png?width=1000&height=1000&name=Fit%20Assessment.png) ### Brand Fit Assessment To help a brand assess a Candidate's alignment with their values and priorities, FranDev Lab built a Brand Fit Assessment that scores the Candidates alignment in their HubSpot record. ![Resale](https://frandevlab.co/hs-fs/hubfs/Resale.png?width=1000&height=1000&name=Resale.png) ### Resale/Transfer Management When a client brought their Resale/Transfer process in-house FranDev Lab built out everything they needed to run the process: pipeline, automations, reporting, and management processes. ![Broker](https://frandevlab.co/hs-fs/hubfs/Broker.png?width=1000&height=1000&name=Broker.png) ### Broker Relationship Management Every franchisor needs to manage broker relationships but they're all a little different. FranDev Lab builds out HubSpot infrastructure to support it: automatric tracking and rollup reporting for your brokers and networks, automated updates for brokers, broker Thank-Yous, newsletters, etc. ![Advanced Reporting](https://frandevlab.co/hs-fs/hubfs/Advanced%20Reporting.png?width=1000&height=1000&name=Advanced%20Reporting.png) ### Advanced Reporting From data Clients didn't think they could connect to reports they didn't know they needed, FranDev Lab has built it all. Custom reports and dashboards in HubSpot to complex Datasets combining HubSpot with external data, we can do it. Why FranDev Lab ## Step into the Lab So why FranDev Lab for this instead of any other HubSpot partner? ![Step Into the Lab B](https://frandevlab.co/hs-fs/hubfs/Step%20Into%20the%20Lab%20B.png?width=1000&height=1000&name=Step%20Into%20the%20Lab%20B.png) ### I've done this before. Every client presents FranDev Lab with new and unique challenges, but with over 20 years consulting and advising in sales, marketing, and systems, there's nothing I haven't categorically seen before. ### I've done it in franchising. That experience translates into proven frameworks and systems they I've tuned for frandev and implemented for franchise systems. ### You're never getting the run around. I'm not an agency that will wow you with partners during the sales process only to hand you off to a junior employee for implementation. You always work with me, Oakes, the Founder and Principal. Ideal Fits ## Who this works for Established Emerging Brands Large Brands Established Brands are where FranDev Lab provides maximum leverage for clients. We replace your "accidental admin" with the strategy and the scaled implementation you need to focus on growth. We're calibrating proven approaches for your brand to help you move forward. - Use HubSpot - 50+ locations or growth goals of 50+ locations/year  - 2-4 Development Reps In House - Franchise growth marketing leadership In House - Internal or external lead generation efforts - Initial Franchise Fee in $45,000 - $75,000 range Emerging Brands get access to franchise development operations experience that's otherwise expensive or impossible to come by at this stage. I work closely with your team to build a strong HubSpot foundation from the start so your systems scale with you instead of holding you back. Large Brands, usually with internal team members handling HubSpot day-to-day, get a strategic partner. I can handle roadmapping and execution of projects that require deeper expertise than you have in house. Coaching and mentoring internal admins is also a common request. Typical Packages ## How we can work together ### Essential Level Typically **$5 - $7,500k/mo** When you're mostly stable, don't have big growth goals, or just need someone to take basic needs off your plate. Also works well for emerging brands. ### Growth Level Typically **$7,500 - $10k/mo** You have big goals or know you have big challenges. Data, processes, integrations, automations, or AI are preventing you from growing at the rate you want. ### Audit Typically: **$7,500k - $12,500** If you have a particularly big data or integration problem, an Audit can be a good place to start. *Audits are typically not needed but they are available.* Let's Talk ### Frequently Asked Questions What Hubs or Tiers should we have? We'll help you get the most out of every Hub and Tier. Marketing Hub Pro and Sales Hub Enterprise are our recommended starting point. Some of our standard FranDev deployments require other features. Reach out if you have specific questions. How long do we work together? We size engagements to the opportunity to help you win, not the other way around. Most of our strategy retainers are 12-36 months by the clients choice as we make progress and tackle bigger and bigger challenges. Do we start with an audit? Usually not. If you think an Audit would be helpful we're happy to provide one. We prefer instead to start tackling problems ASAP. There are two exceptions: if you are having integration or data quality problems we will recommend starting with an Audit. Can you work with our internal HubSpot resource? **Yes!** This is a common situation. We often run strategy while coaching, mentoring, and even placing HubSpot Admins with clients. Can you help with integrations and other systems or only HubSpot? We're very well versed integrating HubSpot with other systems in FranDev and can scope and implement most integrations. We don't need a retainer, do you do project work? Yes, we can scope specific projects. Schedule a call to discuss the details. Let's Talk ## Ready to Get Started? [![FranDev Lab Report Beaker Logo with Words and Light Buffer-2](https://frandevlab.co/hs-fs/hubfs/FranDev%20Lab%20Report%20Beaker%20Logo%20with%20Words%20and%20Light%20Buffer-2.png?width=150&height=150&name=FranDev%20Lab%20Report%20Beaker%20Logo%20with%20Words%20and%20Light%20Buffer-2.png "FranDev Lab Report Beaker Logo with Words and Light Buffer-2")](https://frandevlab.co?hsLang=en-us) FranDev Lab combines FranDev experience and HubSpot expertise to turn HubSpot from a source of stress into an AI-Native source of truth for franchise sales and development from lead to operating franchisee. #### HubSpot Capabilities - HubSpot for Franchise Development - HubSpot Strategy & Admin - HubSpot Onboarding and Set Up - HubSpot Audits - Sales Hub - Marketing Hub - Data Hub - AI Adoption #### Contact Book Time [linkedin-in icon](https://www.linkedin.com/in/joshuaoakes/) [linkedin-in icon](https://www.linkedin.com/company/frandevlab/) ##### Partners ![HubSpot Solutions Provider](https://frandevlab.co/hs-fs/hubfs/HubSpot%20Solutions%20Provider.png?width=500&height=500&name=HubSpot%20Solutions%20Provider.png) ![AskElephant](https://frandevlab.co/hs-fs/hubfs/AskElephant.png?width=500&height=500&name=AskElephant.png) ![Arrows](https://frandevlab.co/hs-fs/hubfs/Arrows.png?width=500&height=500&name=Arrows.png) ![ZeroBounce](https://frandevlab.co/hs-fs/hubfs/zb.png?width=500&height=500&name=zb.png) ![databox](https://frandevlab.co/hs-fs/hubfs/databox.png?width=500&height=500&name=databox.png) --- - [Terms and Conditions](https://frandevlab.co/terms-and-conditions)