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HubSpot Strategy
HubSpot Strategy

HubSpot, running the way franchisors need it for FranDev.

Strategic guidance and implementation from a partner who knows both sides.

Built for clients

What can we do?

Franchise Application

Franchise Application

A client wanted to add a Franchise Application to their diligence process. FranDev Lab built it with HubSpot Custom Objects and automations, and added AI to build out a scoring and review process.

Fit Assessment

Brand Fit Assessment

To help a brand assess a Candidate's alignment with their values and priorities, FranDev Lab built a Brand Fit Assessment that scores the Candidates alignment in their HubSpot record.

Resale

Resale/Transfer Management

When a client brought their Resale/Transfer process in-house FranDev Lab built out everything they needed to run the process: pipeline, automations, reporting, and management processes.

Broker

Broker Relationship Management

Every franchisor needs to manage broker relationships but they're all a little different. FranDev Lab builds out HubSpot infrastructure to support it: automatric tracking and rollup reporting for your brokers and networks, automated updates for brokers, broker Thank-Yous, newsletters, etc.

Advanced Reporting

Advanced Reporting

From data Clients didn't think they could connect to reports they didn't know they needed, FranDev Lab has built it all. Custom reports and dashboards in HubSpot to complex Datasets combining HubSpot with external data, we can do it.

Why FranDev Lab

Step into the Lab

So why FranDev Lab for this instead of any other HubSpot partner?

Step Into the Lab B

I've done this before.

Every client presents FranDev Lab with new and unique challenges, but with over 20 years consulting and advising in sales, marketing, and systems, there's nothing I haven't categorically seen before.

I've done it in franchising.

That experience translates into proven frameworks and systems they I've tuned for frandev and implemented for franchise systems.

You're never getting the run around.

I'm not an agency that will wow you with partners during the sales process only to hand you off to a junior employee for implementation. You always work with me, Oakes, the Founder and Principal.

Ideal Fits

Who this works for

Established Brands are where FranDev Lab provides maximum leverage for clients. We replace your "accidental admin" with the strategy and the scaled implementation you need to focus on growth. We're calibrating proven approaches for your brand to help you move forward.
  • Use HubSpot
  • 50+ locations or growth goals of 50+ locations/year 
  • 2-4 Development Reps In House
  • Franchise growth marketing leadership In House
  • Internal or external lead generation efforts
  • Initial Franchise Fee in $45,000 - $75,000 range
Typical Packages

How we can work together

Essential Level

Typically

$5 - $7,500k/mo

When you're mostly stable, don't have big growth goals, or just need someone to take basic needs off your plate.

Also works well for emerging brands.

Growth Level

Typically

$7,500 - $10k/mo

You have big goals or know you have big challenges. Data, processes, integrations, automations, or AI are preventing you from growing at the rate you want.

Audit

Typically:

$7,500k - $12,500

If you have a particularly big data or integration problem, an Audit can be a good place to start. Audits are typically not needed but they are available.

Frequently Asked Questions

We'll help you get the most out of every Hub and Tier. Marketing Hub Pro and Sales Hub Enterprise are our recommended starting point. Some of our standard FranDev deployments require other features. Reach out if you have specific questions.

We size engagements to the opportunity to help you win, not the other way around. Most of our strategy retainers are 12-36 months by the clients choice as we make progress and tackle bigger and bigger challenges.

Usually not. If you think an Audit would be helpful we're happy to provide one. We prefer instead to start tackling problems ASAP. There are two exceptions: if you are having integration or data quality problems we will recommend starting with an Audit.

Yes! This is a common situation. We often run strategy while coaching, mentoring, and even placing HubSpot Admins with clients.

We're very well versed integrating HubSpot with other systems in FranDev and can scope and implement most integrations.

Yes, we can scope specific projects. Schedule a call to discuss the details.

Let's Talk

Ready to Get Started?