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FranDev Lab

For Franchisors using HubSpot to grow.

Turn HubSpot from a source of stress into an AI powered source of truth for franchise sales and development.

FDL - HubSpot Expertise

HubSpot for Franchise Sales & Development

HubSpot for Franchise Sales and Development

Why HubSpot?

HubSpot is the best CRM for franchise sales and marketing. It has all the AI power and capabilities that Franchisors need.

The challenge for you as a Franchisor is aligning it with how you run FranDev. And it's easier than it seems.

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Why FranDev Lab?

Your FranDev setup in HubSpot should work as well for you as your systems work for your Franchisees.

FranDev Labs is HubSpot expertise + experience doing it for FranDev. We offer projects and retainers.

Sound Familiar?

Why clients come to FranDev Lab

"HubSpot agencies don't get Franchising."

Setting up HubSpot for Franchise success requires HubSpot expertise and knowledge of FranDev, not a junior admin who asks ChatGPT how franchising works.

"No one is managing HubSpot."

Like any tool in your franchise system HubSpot should grow with you and receive regular maintenance.

“Everyone’s reports have different numbers!”

A solid Data Model, clean data and best-practice reporting for your whole FranDev process, end-to-end.

"Can't we automate this?"

Proven AI agents and automations that streamline your processes for specifically for franchise sales processes—from FDD tracking to no-show rebooking sequences.

Primary Services for Fran Dev

Call Catalyst AI Full Card

Call Catalyst AI

Meeting AI for Franchise Sales. Off-the-self notetakers don't work for franchise sales. Call Catalyst is an AI notetaker and agent tailored specifically for franchise sales and development.

FranDev Sales Rooms

FranDev Sales Rooms

Stand out with a world class experience that gives your qualified franchise candidates a branded home base for their diligence process.

HubSpot Strategy

HubSpot Strategy

Get strategic guidance and implementation support from a partner who gets franchising and HubSpot.

Additional Services

HubSpot Diagnostic Report

HubSpot Diagnostic Report

Whether you're in a pickle or just not sure how to proceed, get an expert review of your HubSpot implementation.

Breeze Builder

Breeze Builder

Get help tailoring Breeze AI features for your franchise.

Marketing Advising

Marketing Advising

When you need a second set of eyes that knows your data inside and out.

HubSpot Coaching Full Card

HubSpot Coaching

Guidance and coaching for your internal admin when thorny challenges or big projects come up.

What does this look like?

HubSpot for FranDev

All of FranDev Labs' offerings are tailored specifically for Franchisors and Franchise Development.

Franchise Sales Pipeline & Process

Get your Franchise Sales pipeline and diligence process set up in HubSpot according to best practices.

Call Catalyst AI

Capture drastically better call notes,  score your FranDev calls against best practices , and automatically update HubSpot after every call with FranDev Lab's Call Catalyst AI.

Franchise Sales Rooms

Wow qualified Franchise Leads with engaging, personalized Sales Rooms that guide them through your sales process with one source of truth.

Franchise Marketing Automation

Automation, attribution and best practices to support your FranDev lead generation and nurturing.

Transfer Pipeline & Process

Manage and report on Transfers or Resale of locations and territories between Franchisees and of Company Owned outlets.

Location/Territory Management

Manage Territories or Locations throughout the lifecycle: Development, Launch, Operating, and Closing. Keep all the data and relationships clean and up-to-date.

Agreement Data Management

Store the status and critical data about Franchise Agreements and their relationships with Owner Groups and Locations. Put terms where people who need them can find them.

Franchisee & Owner Group Management

Effectively track Owner and Owner Group relationships in HubSpot. Put the right data in the right place.

Goals & Reporting

Set and track goals for your all your teams and processes. Get clean, standardized Dashboards and Reports for all your teams.

606 & FDD Support

With clean Franchisee, Owner Group, Agreement, and Location data, annual reporting is a lot less time consuming and stressful.

Who is frandev lab?

FranDev Lab is founded by Principal Joshua Oakes.

You can call me Josh, Joshua, or Oakes. Do I know HubSpot? Yes. Have I worked in the Franchise space? Also yes. Do I want to help your Franchise Development run better on HubSpot from lead to operating Franchise? Yes again.

HubSpot is the worlds best CRM for FranDev. Your challenge as a Franchisor is that franchising is unique and so is your Franchise System. You need HubSpot to work for you. FranDev Labs will help.

Why Franchisors? Franchises create business owners. Franchising takes unhappy salary earners making good money to hard working, self-actualized business owners employing people in their community. Franchises do something no other industry does.

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Let's Get Started

Ready to make HubSpot an AI-powered source of truth, not a source of stress?

The FranDev Lab Report

The newsletter for franchisors using HubSpot to grow.